About Tom
I got bored of watching good people sit through bad development.
- Name
- Tom Hines
- Role
- Founder, Hinesight
- Does
- Behavioural performance, leadership development, coaching, keynotes
- Where
- UK, US & Middle East

I spent years working inside organisational Learning & Development. I loved the people. I didn't always love what we were doing to them.
I watched the same things happen again and again:
- Talented people being underestimated.
- Leaders promoted without being properly prepared.
- Development disconnected from real work.
- Generic programmes.
- Safe conversations.
- Training mistaken for behaviour change.
I've spent my career obsessed with one contradiction: why do capable people keep doing things they know aren't helping them?
The answer is rarely a lack of knowledge. So eventually I stopped adding more knowledge, and built something different.
Context.Fear.Status.Relationships.Pressure.Habit.Psychological safety.Attention.Identity.Reward.Culture.
Hinesight designs development around those realities. That's the whole idea.


Development should feel alive.
I'm not a trainer standing at the front of a room teaching models. I'd rather build a room where people debate, experiment, make decisions and confront the uncomfortable stuff.
Informal. Challenging. Warm. Occasionally irreverent. Always aimed at what happens in the next interaction.
Hence: people development with a pulse.
“Tom's coaching made a real difference as I moved into my first functional leadership role. I came out of it more confident and more capable than I thought I'd be.”
Something needs
to change.
Maybe it's your leaders.
Maybe it's the team.
Maybe it's the culture.
Maybe it's the room you're about to put 500 people into.
Let's work out what happens next.
